Velocity + North Star

AI with Direction.

The AI-native operating system for small service businesses. Your business declares what it tracks; the platform runs on it. One calm surface for you and your members, on web and on the phone they already carry.

Built for gyms and dance studios. Expanding from there.

Software shaped to how you run.

Most gyms and studios make the best of Mindbody, Vagaro, or Glofox. Velnor gives them something more: a platform that adapts to the business itself. Three ways that shows up day to day.

  1. Your data finally has a home.

    Everything your business tracks (lockers, scholarship students, costume sizes, sponsored events, body-comp follow-ups) lives in Velnor natively, ready to query in plain English. The detail that made your business yours becomes something the platform understands, instead of something you keep on the side.

  2. AI that runs the day with you.

    One intelligence layer powers every interaction, tuned to your vertical and honest about what it knows. It drafts, answers, and surfaces what needs you, right inside the work, so the smart part is the whole product, not a widget beside it.

  3. One app your members actually open.

    Owner and members share the same chat-first surface, on the phone they already carry. Nothing extra to download, nothing new to learn, so members get fast answers themselves and the front desk gets its day back.

Two advantages, built into the core.

Velnor is more than a CRM, scheduler, or payments tool with AI on top. It rests on two paired, structural advantages, and they are the reason it bends to your business instead of the other way around.

Tenant Data Graph

Software your business shapes.

Declare what you track, in plain English. Velnor stores and queries it natively, with no template to fight, no spreadsheet on the side, no support ticket. A newly declared entity is queryable in under a minute.

AI Harness

One intelligence layer, everywhere.

A single, consistent set of AI behaviors powers every interaction, with guardrails tuned per vertical, a precise voice that’s honest about what it doesn’t know, and a full audit trail. AI as the way you work, not a button beside it.

One app. Two roles. No second download.

Operator and member share the same chat-first surface, scoped at sign-in to whoever’s holding the phone. The dashboard, Pulse, is a pinned view of your conversation, not a separate product. You type, tap, speak, or attach a photo; the answer comes back fast.

Mean response
< 2s

We compete with the speed of a text message, not a SaaS dashboard.

95th percentile
< 5s

Fast even on a cheap phone, on cellular, mid-class.

One binary
Web + mobile

Owner console and member app from a single application.

Starting with two. Built for many.

Velnor launches with gyms and dance studios: two very different operating models that prove one platform bends to both without a rebuild. From there, every new vertical is catalog work, not new code.

A trainer coaching a member through a dumbbell lift in the gym.

Gyms

Members, check-ins, trainers. A 600-member floor like Marcus runs.

  • Revenue and member count
  • Attendance heatmap
  • Top at-risk members
  • New members and cancellations

Pulse default tiles, tuned for the vertical.

A group dance class in motion in a bright studio with a mirror wall and wood floor.

Dance studios

Students, classes, recital season. A 180-student studio like Lara’s.

  • Revenue and enrollment
  • Attendance trend
  • Recital readiness
  • Mid-season churn watch

Pulse default tiles, tuned for the vertical.

Coming next, as catalog work, not a new codebase

  • Yoga
  • Pilates
  • Martial arts
  • Music schools
  • Tutoring centers
  • Swim schools
  • and more

See your business in it.

We’re onboarding design-partner gyms and studios now. Tell us what you run and we’ll set up a walkthrough on your own data.